Customer insight and market research.
We help you get the offer, price, message and experience right so that growth follows.
Insights trusted by leaders
Start with the question
Clients often come to us with one of four questions…
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You have a concept, a prototype, or a shortlist of ideas, and you need to know which one is worth building. We test propositions from early-stage concepts through to real-world beta trials, so you know what works, what doesn't, and what to fix before launch.
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Pricing is the one decision where being slightly wrong costs you every single day. We use conjoint and other trade-off methods to find genuine willingness to pay, and the price points that hold up once customers are choosing between real alternatives.
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You've been living with your product for years. Your customer has thirty seconds. We test and refine customer communications for clarity and impact, particularly where the product is complex and the audience is not paying close attention.
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Once you are live, the question changes. We build customer trials, tracking programs and CX deep dives that tell you whether the experience is delivering, whether it is consistent, and where it slips.
Audiences
We are good with hard-to-reach audiences and your valued customers.
Vice-chancellors. CTOs and CFOs. New migrants. Gamers in India. Scam victims. Real estate agents. Students living away from home for the first time.
Recruiting them is one problem. Talking to them well is another. We have spent years getting fluent in unfamiliar audiences quickly, which is why clients bring us the samples that are difficult to fill.
Capabilities
The four questions above are what clients walk in with. These are the methods we use to answer them.
Surveys:
We believe the survey is the most important part of any quantitative study: if the questions are poorly designed, no amount of analysis can fix the result. That is why Picnic’s founders design every survey themselves. From one-off studies to ongoing trackers, we combine rigorous questionnaire design with advanced analysis including conjoint, pricing, segmentation, MaxDiff and driver modelling.
In-depth interviews:
Sometimes people mean what they say; sometimes they do not. We conduct the interviews ourselves, adapting in the moment, to get beneath the polished answer. We can then uncover the tensions, trade-offs and real drivers of behaviour.
Trials, forums, diaries and communities:
Multi-day research journeys with larger numbers of participants. Tasks, exercises and discussion over days rather than a single sitting, so people have time to reflect, respond to and challenge each other, and reveal richer insights than a one-off interview can capture.
Focus groups have their place, particularly for co-creation and exploring consensus, but they must be managed to avoid dominant voices and groupthink. We use them selectively, preferring one-to-one interviews or multi-day forums where independent views and deeper reflection matter.
The people you brief are the people who do the work
No hand-offs, no account layer.
You deal with the same principals from the first conversation through to the final debrief. The person who designs your questionnaire is the person who presents the findings, so nothing gets lost in the handover, because there isn't one.
Boutique does not mean informal. We are ISO 20252 accredited, the international standard for market research, and a corporate partner of the Research Society. One of the founders (Ray) is also on the Board of the Research Society.
