New Products & Services
We help you answer the questions that define a new product
The Picnic Approach
We work as an extension of your team and take a mixed-methods approach to suit your stage of product development.
There are a range of research methods that can help to improve outcomes in new product development. We believe that putting products or prototypes into customers’ hands is the best way to understand usage, performance and predict real-world outcomes.
Some of the tools we use include:
Product trials
Usage surveys
Feature importance analysis
Experience assessment (UX, CX and design pain points)
Demand sizing (using our proprietary approach for reliable estimates)
Marketing claims testing
Outcomes
We always design our tests with outcomes in mind. We ensure we can answer each and every business question.
Our recommendations inform a basket of key decisions in each project including:
Go vs. No Go launch decisions
Future product roadmaps
Target audiences
Product marketing strategy
Impact
We understand the impact of product decisions thanks to post-launch analysis.
By comparing actual sales to our demand sizing, we’ve been able to establish approaches for more reliable demand estimation. We presented our approaches at the Research Society’s Human Insights Conference in 2021.
What our clients say
“The insights collected and recommendations drawn from PICNIC's research have made a tremendous impact on our business. They provided clear direction when the team were unsure about next steps.
PICNIC's approach landed us with results and recommendations that were clear, articulate and impactful, and really demonstrated a deep understanding of our business.”