Thought Leadership Research

 

Open more doors by sharing valued insight with your customers

The Picnic Approach

We help our clients produce published evidence-based white papers, articles and marketing collateral ready to share with customers.  We take care of the research and content creation in one seamless engagement.

Our process starts by understanding your target audience, then workshopping and mapping the key themes to be explored. We then iteratively craft stories drawing from a mix of quantitative surveys, expert interviews, case studies and approved secondary sources. 

We blend these approaches to create authoritative, relevant content to suit your audience.

  • EXPERT INTERVIEWS

  • CUSTOMER CASE STUDIES

  • SURVEY STATISTICS

  • CLAIMS RESEARCH

  • SECONDARY SOURCES

  • INTERNAL EXPERTISE FROM YOUR ORGANISATION

Outcomes

We’ll work with you to achieve customer engagement goals. We’re ready to produce:

  • articles

  • MEDIA RELEASES

  • THOUGHT LEADERSHIP

  • CONFERENCE PAPERS

  • SALES PRESENTATIONS

  • White papers

  • WEBSITE CONTENT

  • EVIDENCE-BASED MARKETING claims

Impact

Our studies have been shared widely, ultimately helping our clients to meet their marketing objectives.

Samples of published works are available here: