Pricing Strategy
We help you answer the key pricing questions
The Picnic Approach
We have tackled various different pricing challenges - we know a mix of art and science is required to answer key pricing questions.
Based on your unique challenge, we find the appropriate technique and other design factors to optimise accuracy. For example, we may apply behavioural economics principles (e.g. use of anchor price points, decoys, nudges) in the design and interpretation of our insights, adjust for future market factors, and fuse with market sales data.
Some of the techniques we use include:
CONJOINT
VAN WESTENDORP
GABOR GRANGER
Outcomes
We deliver recommendations on the pricing model and price points to adopt, based on the business requirements. An excel-based simulator is also provided should there be a need to manipulate multiple scenarios.
Impact
Our research has helped guide our clients to implement the right pricing models and price points. Validation tests show that our forecasts align well with actual in-market sales.
What our clients say
“We engaged Picnic to work with us on a strategic piece of pricing research including conjoint analysis. The Picnic team was agile in their approach, working closely with us to design and customise the research. The research output provided important insights for our pricing design and approach.”
Technology COMPANY
“I had a real pleasure collaborating with Ray on several high-profile marketing research studies executed across the Asia Pacific region. With their breadth and depth of research expertise, combined with the intimate understanding of how to address client’s business needs, Ray had had a tremendous positive impact on the ultimate success of our engagements.
A specific example worth singling out is Ray’s ability to translate outcomes of advanced data analytics exercises into palatable stories addressing client business needs... It is a rare ability, indeed”