Picnic Customer Intelligence: A Boutique Market Research Agency in Melbourne
Businesses that we work with in Melbourne often have specific research questions like: "How do we ensure our new product idea will be in demand?", "What features are important to customers?", "What pricing strategy will maximise our sales?", or "Which customer segments should we target?".
At Picnic Customer Intelligence, we provide tailored, data-driven solutions to these questions. We help you understand your market, customers, and competitors, ultimately driving your business to thrive.
Why Should You Choose a Boutique Market Research Agency in Melbourne?
Australia has a wide array of market research agencies. Here are a few reasons why partnering with a local boutique research agency is beneficial:
Direct Access to Experts: Work directly with senior founders, ensuring high-quality input and strategic oversight throughout the project.
Tailored Solutions: We customise our research methodologies to fit your business needs and objectives.
Cost Effective: With lower overhead costs, boutique agencies offer competitive pricing without sacrificing quality, providing excellent value.
Our Services
New Products & Services
Understanding your customers is the cornerstone of successful business strategies. Our new product and service offerings include product trials, beta trials, MVP research, diary studies, and demand sizing, providing detailed insights into consumer behaviours, preferences, and trends.
Proposition Development
Our proposition development service helps you identify key market trends, emerging opportunities, and potential threats, enabling informed strategic decisions. We offer market sizing, usage and attitudes studies, expert interviews, feature analysis, and exploratory discussion forums.
Pricing Strategy
Our pricing strategy services ensure that your products are competitively priced. We conduct willingness-to-pay studies, price sensitivity analysis, price elasticity research, conjoint and choice modelling, and Van Westendorp and Gabor Granger analyses.
Thought Leadership Research
Establish your brand as a thought leader with our comprehensive research services. We produce white papers, articles, and evidence-based marketing materials that position your brand as an industry expert.
Segmentation
Our segmentation services provide detailed personas and targeting strategies, helping you understand your audience and tailor your marketing efforts effectively. We use advanced segmentation techniques to develop usable segmentation and attribution models.
Our Approach
At Picnic Customer Intelligence, we believe in a collaborative approach to market research. Our process involves:
Consultation: We start with a detailed consultation to understand your business goals and research needs.
Customisation: We design a research plan tailored to your specific requirements.
Data Collection: Using state-of-the-art tools and methodologies, we gather high-quality data.
Analysis: Our team of experts analyses the data to uncover meaningful insights.
Reporting: We present our findings in a clear, actionable format, providing recommendations to help you achieve your business objectives.
Why Picnic Customer Intelligence?
Choosing the right market research agency in Melbourne can make all the difference. Here’s why Picnic Customer Intelligence is the right partner for you:
Experienced Team: Our team comprises seasoned researchers and analysts with a wealth of industry experience.
Innovative Methods: We employ the latest research techniques and technologies to deliver accurate and timely insights.
Client-Centric Approach: Your success is our priority. We work closely with you to ensure our research aligns with your business goals.
Contact Us
Ready to unlock your business potential with a leading market research agency in Melbourne?
Contact Picnic Customer Intelligence today for a consultation.